"Hi! I'm listening to one of my regular real estate podcasts, and one of the guys said his top take away from the Forward Event in Vegas was you and what you shared 😮" That's the DM that came through Instagram, from my step-cousin I haven't spoken to in probably a decade.

In this week's article, we explore what a core message is, how it works, and I'll offer three creative ways to use it in your marketing, to quickly connect with prospects, collaborators, and even your own team.

In 2024, our team at Conquer the Red Dot® had the privilege of helping 7 students book their talks and 11 speakers to deliver the talk of their dreams at conferences including TEDxAlexanderPark, TEDxBocaRaton, TEDxWesternU, and TEDxBelltown Women.

They spoke on topics from finance to activism to mental health to the science of balance, racking up a combined 1,724,000 views and one Editor's Pick.

In this week's article, we're discussing how you can turn your audience's attention into true engagement so they'll stick around long enough to hear about your brilliant solutions.

Every December, we’re bombarded with the same advice: Set goals. Make resolutions. Be better, faster, stronger next year.

The problem isn’t you; it’s the way we’ve been taught to plan.

Resolutions are narrow. They focus on what you’re doing but rarely ask why.

Last week I had the incredible honor of sitting down for a livestream Q&A with my friend Tamsen Webster to discuss her latest book, Say What They Can't Unhear.

Tamsen is the idea strategist for the legacy conference TEDxCambridge, now TEDxNewEngland. She is also the author of modern classic Find Your Red Thread, and affectionately known to us in the industry as "The Idea Whisperer."

In this article I'm recapping some of the biggest insights from our conversation about how to create lasting change.

Learn how powerful branding works by pairing a core message with a core emotion. This article explores how intentional messaging creates emotional connections, using a personal anecdote to illustrate the impact of consistent, emotionally-driven communication that leaves a lasting impression on your audience.

Learn how to deliver a better speech by using the sales process to understand your audience's true needs. This article provides practical techniques for asking the right questions, uncovering insights, and creating meaningful connections. Perfect for speakers looking to enhance their impact and engagement.

Explore effective strategies to accurately price and confidently charge for your speaking engagements. Learn to identify your audience, leverage market knowledge, and build self-assurance in your value. Our guide provides actionable insights for professionals aiming to secure fair compensation for their expertise.

Unlock the secrets to success in the speaking industry with key insights from the AAE Speaking Industry Benchmark Report 2023. Discover the most sought-after topics, optimal pricing strategies, and the importance of keynotes in our comprehensive guide. Enhance audience engagement and secure your spot as a top speaker by understanding event organizers' needs and mastering audience connection.

Learn how to make your business card unforgettable by incorporating your core message. This article guides you through crafting impactful cards that go beyond just name and contact info, offering tips on design, digital options, and pitfalls to avoid.

Explore the transformative power of storytelling in business branding, drawing inspiration from Pixar's proven narrative structure. This article discusses how stories can captivate audiences, differentiate your brand, and offer unique insights into your core values. Learn to craft your 'minimum viable story,' providing the foundation for engaging, memorable, and retellable narratives about your business journey and mission.