Articles
Topics include:
The art and business of professional speaking
How to book, write, and deliver TED-style talks
Principles of compelling communication
What Modern Family's Phil Teaches Us About Powerful Messaging
Explore effective communication techniques through Phil's contrasting strategies with his daughters in "Modern Family." Learn to move your audience by understanding their desires and fears, using real-life examples to master empathetic, audience-focused messaging. Ideal for leaders and communicators aiming to drive meaningful action and engagement.
Why the Most Powerful Short-Form Speeches Do These 3 Things
Clarity Up founder Brian Miller's top three lessons for delivering impactful TED-style speeches based on extensive experience with Speaker Slam and successful client engagements. Learn how to define a compelling throughline, utilize storytelling effectively, and bring fresh perspectives to common topics to captivate and motivate audiences towards meaningful action.
This One Business Card Design Mistake is Costing You Money
Learn how to make your business card unforgettable by incorporating your core message. This article guides you through crafting impactful cards that go beyond just name and contact info, offering tips on design, digital options, and pitfalls to avoid.
How to Write a Talk That Actually Inspires Action
It's hard to imagine a talk being clearer or more efficient than "How to use a paper towel." At Clarity Up we work with experts and leaders to clarify their communication and make a dent in the universe by developing their core messaging.
Is this the story people are telling about you?
Explore the transformative power of storytelling in business branding, drawing inspiration from Pixar's proven narrative structure. This article discusses how stories can captivate audiences, differentiate your brand, and offer unique insights into your core values. Learn to craft your 'minimum viable story,' providing the foundation for engaging, memorable, and retellable narratives about your business journey and mission.
The Simple Way to Sell "Beer Cheese Potato Sausage"
Explore the importance of clarity in communication with a funny, relatable story that illustrates the impact on marketing and branding. Gain insights on how to effectively state the problem your brand solves. Enhance your messaging strategy and audience connection with 2 valuable messaging tips.
How to build a persuasive message: this is what con artists do
Learn how mission-driven organizations can use the same powerful messaging tactics as con artists and fraudsters to drive positive change. By being clear and concise, telling a compelling story, and making a persuasive argument, you can persuade your audience to take action. Avoid deception and manipulation by providing real evidence to support your claims and being transparent in your operations, finances, and impact.
Don't Overthink It: The Power of Simple Solutions
When faced with a problem, the obvious solution may be the best one. In this article we'll explore how simple solutions can be more effective than complex ones, what Occam's Razor actually states, and why clarity is crucial factors in problem-solving.
Why Core Messaging Skills Matter Beyond Business
Effective communication is key to success, both in business and in personal relationships. The core messaging work that Clarity Up does isn't just for TEDx talks or businesses - it can also be applied to personal relationships. In this article, Conquer the Red Dot™ Master Coach Lindsay Rae explores the importance of having a clear and concise message in all aspects of life.
3 Dumb Ways to Make Your Message Stick
As a small business owner or solopreneur, getting your message to stick can be a daunting task. In this article, we'll explore 3 ways to make sure your ideal audience not only hears your message, but also absorbs it and takes action on it. With these tips, you'll be well on your way to effectively communicating your message and making a real impact in the world.
Practical Advice on Clear Communication
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Topics include:
How to book, write, and deliver TED-style talks
Clear and consistent messaging
Professional speaking