Articles
Topics include:
The art and business of professional speaking
How to book, write, and deliver TED-style talks
Principles of compelling communication
TED-Style Talks Worth Studying in 2024
As the founder and principal consultant of Conquer the Red Dot®, I've helped dozens of experts and leaders book, write, and deliver the talk of their lives on the most prestigious stages. I pay close attention to what kind of talks are getting booked and shared. So, here is my personal list of 6 talks that all aspiring speakers should study in 2024.
Dreaming of the Red Dot? Focus on these 3 things
Taking the stage at a TED-style conference is, for many, the ultimate dream. It's not just about being under the spotlight; it’s about sharing a truly Big Idea - that could ignite change and inspire action.
How to find coaching clients: 3 lessons from magicians
Discover three crucial steps to attract clients and grow your business: authentic conversations, problem identification, and tailored solutions. Improve your communication and active listening skills to build meaningful relationships with prospects. Ideal for entrepreneurs, speakers, coaches, and small business owners seeking business expansion strategies.
How to build a persuasive message: this is what con artists do
Learn how mission-driven organizations can use the same powerful messaging tactics as con artists and fraudsters to drive positive change. By being clear and concise, telling a compelling story, and making a persuasive argument, you can persuade your audience to take action. Avoid deception and manipulation by providing real evidence to support your claims and being transparent in your operations, finances, and impact.
Don't Overthink It: The Power of Simple Solutions
When faced with a problem, the obvious solution may be the best one. In this article we'll explore how simple solutions can be more effective than complex ones, what Occam's Razor actually states, and why clarity is crucial factors in problem-solving.
Why Core Messaging Skills Matter Beyond Business
Effective communication is key to success, both in business and in personal relationships. The core messaging work that Clarity Up does isn't just for TEDx talks or businesses - it can also be applied to personal relationships. In this article, Conquer the Red Dot™ Master Coach Lindsay Rae explores the importance of having a clear and concise message in all aspects of life.
3 Dumb Ways to Make Your Message Stick
As a small business owner or solopreneur, getting your message to stick can be a daunting task. In this article, we'll explore 3 ways to make sure your ideal audience not only hears your message, but also absorbs it and takes action on it. With these tips, you'll be well on your way to effectively communicating your message and making a real impact in the world.
Most Aspiring Speakers Fail: 3 Questions for Quitters
Dreaming of delivering a life-changing talk? Hold on! Before you start, you need to be aware of “the dip” - the phase between the excitement of a project and its success. It's where the tough times hit and quitting becomes a temptation. So, should you quit working towards the Red Dot? In this post, we explore three crucial questions to determine if you should quit before starting your journey.
Practical Advice on Clear Communication
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Topics include:
How to book, write, and deliver TED-style talks
Clear and consistent messaging
Professional speaking