
Resources
& Articles
Is this the story people are telling about you?
Explore the transformative power of storytelling in business branding, drawing inspiration from Pixar's proven narrative structure. This article discusses how stories can captivate audiences, differentiate your brand, and offer unique insights into your core values. Learn to craft your 'minimum viable story,' providing the foundation for engaging, memorable, and retellable narratives about your business journey and mission.
The Simple Way to Sell "Beer Cheese Potato Sausage"
Explore the importance of clarity in communication with a funny, relatable story that illustrates the impact on marketing and branding. Gain insights on how to effectively state the problem your brand solves. Enhance your messaging strategy and audience connection with 2 valuable messaging tips.
How to find coaching clients: 3 lessons from magicians
Discover three crucial steps to attract clients and grow your business: authentic conversations, problem identification, and tailored solutions. Improve your communication and active listening skills to build meaningful relationships with prospects. Ideal for entrepreneurs, speakers, coaches, and small business owners seeking business expansion strategies.
Don't Overthink It: The Power of Simple Solutions
When faced with a problem, the obvious solution may be the best one. In this article we'll explore how simple solutions can be more effective than complex ones, what Occam's Razor actually states, and why clarity is crucial factors in problem-solving.
