
Resources
& Articles
What Going Gluten-Free Taught Me About Messaging
In a world filled with endless choices and constant noise, clarity is a gift - to both you and your audience. Just like those gluten-free signs helped me navigate my new dietary restrictions, clear messaging can help your customers navigate their needs quickly so they can confidently make decisions. It's easy to assume that what is obvious to us is obvious to everyone else. But the reality is, our customers are juggling numerous priorities, just like I was juggling my grocery trip with a fussy toddler.
How the Sales Process Helps You Deliver a Better Speech
Learn how to deliver a better speech by using the sales process to understand your audience's true needs. This article provides practical techniques for asking the right questions, uncovering insights, and creating meaningful connections. Perfect for speakers looking to enhance their impact and engagement.
What Modern Family's Phil Teaches Us About Powerful Messaging
Explore effective communication techniques through Phil's contrasting strategies with his daughters in "Modern Family." Learn to move your audience by understanding their desires and fears, using real-life examples to master empathetic, audience-focused messaging. Ideal for leaders and communicators aiming to drive meaningful action and engagement.
Why the Most Powerful Short-Form Speeches Do These 3 Things
Clarity Up founder Brian Miller's top three lessons for delivering impactful TED-style speeches based on extensive experience with Speaker Slam and successful client engagements. Learn how to define a compelling throughline, utilize storytelling effectively, and bring fresh perspectives to common topics to captivate and motivate audiences towards meaningful action.
How to Design a Speech That Earns Buy-In, Every Time
Discover the A.C.E. framework (Align, Challenge, Expand) for speech design. Learn to build compelling messages that resonate with your audience's beliefs, encouraging action and change. Perfect for speakers aiming to connect deeply and drive meaningful outcomes, regardless of the presentation's polish.
5 Unexpected Reasons Why Great Speakers Give Terrible Speeches
This article explores five common mistakes great speakers make that lead to unengaging speeches, including prioritizing story over substance, solutions over understanding the status quo, entertainment over engagement, misordering ideas, and not focusing on audience needs. It offers practical insights for impactful public speaking.
How to network when you just don't care
This article redefines professional networking as a meaningful, inclusive practice. Learn how to grow your network genuinely by focusing on problems, not transactions. Discover how curiosity and authentic engagement can transform your networking experience.
This One Business Card Design Mistake is Costing You Money
Learn how to make your business card unforgettable by incorporating your core message. This article guides you through crafting impactful cards that go beyond just name and contact info, offering tips on design, digital options, and pitfalls to avoid.
How to Write a Talk That Actually Inspires Action
It's hard to imagine a talk being clearer or more efficient than "How to use a paper towel." At Clarity Up we work with experts and leaders to clarify their communication and make a dent in the universe by developing their core messaging.
Is this the story people are telling about you?
Explore the transformative power of storytelling in business branding, drawing inspiration from Pixar's proven narrative structure. This article discusses how stories can captivate audiences, differentiate your brand, and offer unique insights into your core values. Learn to craft your 'minimum viable story,' providing the foundation for engaging, memorable, and retellable narratives about your business journey and mission.
Want a successful business? Learn from toddlers.
Learn from a toddler's puddle play and explore practical strategies for tackling common business challenges. Get reminded of simple strategies on generating leads, closing sales, and managing customer requests while navigating the complexities of entrepreneurship.
The Simple Way to Sell "Beer Cheese Potato Sausage"
Explore the importance of clarity in communication with a funny, relatable story that illustrates the impact on marketing and branding. Gain insights on how to effectively state the problem your brand solves. Enhance your messaging strategy and audience connection with 2 valuable messaging tips.
