Resources
& Articles
3 Creative Ways To Leverage Your Core Message
In this week's article, we explore what a core message is, how it works, and I'll offer three creative ways to use it in your marketing, to quickly connect with prospects, collaborators, and even your own team.
How To Get Paid More Without Changing Your Work
I’m scrolling through my feed when I see it again: another 'professional' venting about clients expecting top-quality work for pennies—or worse, for free.
“Why don’t clients value our work?!” the post reads. “It’s like they think I should be grateful for exposure! I’ve spent years perfecting my craft, and they still ask me to work for next to nothing!”
I shake my head and start to scroll by, but I just can't let it go. This problem is SO easily solved, and it starts by asking yourself a simple question:
"Is there anyone else in my market doing similar work and getting paid more?"
How To Thoughtfully Respond To Public Disagreement
Can we agree that "thought leadership" has lost a bit of its cache? It's also rather confusing. What IS thought leadership? I don't know, but I know all true thought leaders do three things: Make assertions, make judgments, and make predictions.
The problem? When I give this advice to my clients they often feel anxious. And when I inquire, they tell me the anxiety comes from a fear of being wrong... but that’s not it. The real fear? It’s the fear of being disagreed with. Publicly.
And that's totally understandable. Disagreement can feel like an attack on your credibility, your authority, or even your identity.
But here’s the thing: there's no leadership without disagreement.
How to Strengthen Your Brand with a Core Emotion
Learn how powerful branding works by pairing a core message with a core emotion. This article explores how intentional messaging creates emotional connections, using a personal anecdote to illustrate the impact of consistent, emotionally-driven communication that leaves a lasting impression on your audience.
This One Business Card Design Mistake is Costing You Money
Learn how to make your business card unforgettable by incorporating your core message. This article guides you through crafting impactful cards that go beyond just name and contact info, offering tips on design, digital options, and pitfalls to avoid.
The One-Page Keynote:
How to Design a Speech That Always Works, No Charisma Required by Brian Miller
#1 Bestseller
US • UK • Canada • Australia
“The One-Page Keynote deserves a place on your desk, not on your shelf.”
Patricia Fripp, CSP, CPAE
past President, National Speakers Association; author of Deliver Unforgettable Presentations
