How AI will (probably) make your new business fail

Noemi Kis | TEDxKULeuvenBrussels

Noemi challenges the modern myth that starting a business has become easy thanks to AI and automation. Drawing on her experience building and advising ventures across industries, she offers a compelling perspective on the evolving nature of entrepreneurship.

Noemi Kis explores the shift from resource-based to reason-based entrepreneurship, reminding us that no amount of automation can replace real-world insight, grit, and genuine value. Her message is simple but powerful: if you create something that matters, you’ll never have to fake it again.

Noemi Kis is a serial entrepreneur and business strategist being a founder of multiple 7-figure companies, including AquaQuote and Future Proof Founders. With over a decade of experience building businesses in sectors ranging from water treatment to tech, she is passionate about empowering non-technical founders to leverage AI and systems to grow sustainable ventures. A board member of the Entrepreneurs’ Organization and a writer for a popular newsletter, Noemi shares her entrepreneurial insights with a global audience. Her work is guided by a belief that with the right mindset anyone can build a business that truly matters.

Learn More about Noemi’s work here.